1.      Login to the application to view its Control Panel.

2.      Click the Create New List link appearing in the List Manager menu on the left. Alternatively, click the Create a New List button.

3.      Specify a name for the list in Name List: box.

4.      Enter your email address in From: Email Address: box.

5.      Enter your name in From: Name: box.

6.      Click Continue.

7.      This screen lists demographic fields that you can include in an opt-in form to capture customer preferences. Check the fields that you do NOT want to include. Click Update to remove the selected fields.

8.      To add fields other than those listed, click Add Another Field. The application invokes the Send Prompt window where in you type name of the new field in Please specify a field name: box. Click Add Field to add the specified field to your list.

9.      Click Continue to Step 3 to proceed to the final step where you confirm list attributes before the application creates it.

10.  Click Edit Info to make changes to the list or finalise the list by clicking Create My List. The email marketing software informs you about the newly created list and sends you an email with instructions that you need to follow before adding subscribers to the list.