1) Click "Subscribers"

2) Click "Forms"

3) Click "Create Form"

4) Enter in a name for the form, a description, and select whether you would like double or single opt in when using this form.

5) Use the "Add Field" drop-down to select what demographic information you'd like to collect. To make a field required check the "Required" checkbox off to the right.

6) Use the "Add List" drop-down to select which of your lists you would like the form to interact with. The membership drop-down to the right of each list will allow you to set whether a list is selected or not on the form, or if subscribers are just automatically added to a specific list.

7) Once you have made your selection press the create button at the bottom.